Finally! An era ends in New York City and the New Age
ushers in easy availability of New York State's wines to
Manhattanites and tourists. And might I add attractive
availability.
For years it's been nearly
impossible to find a place to buy wines made in the
state of New York in New York City. While this might
have been more acceptable when America's wine growing
regions had been humbled to near extinction by
Prohibition or during the recession (remember that far
back?), the absence of New York's wines on New York City
wine shop shelves during flusher economic times, and the
expansion of wines regions across the U.S. and around
the world, has been just short of a flashing neon sign
going "What?!", "What?!", "What?!".
Several years ago wine merchants
Bob Fink and Bill Rudowski at McAdam Liquors on Third
Avenue seized the moment and turned McAdam into "the
place" to find the wines of the Long Island wine region
in Manhattan. They continue to give broad support to
Long Island wines, carrying some 175 from 19 vineyards.
Prior to their enterprising turnabout New York City
retailers pretty much put their noses in the air when it
came to the wine artisans of New York state, bordering
on a peculiar reverse chauvinism. Many people were
surprised to find out that wines were even made in the
state and retailers Weren't risking any of their
expensive shelf space to promote wines that might
include something as unfashionable as a hybrid grape
variety.
So it will come as a pleasant
surprise for you to meet the owners and visit perhaps
the definitive answer to this predicament, Vintage New
York - wines, foods and accessories. That would be Susan
Wine, a former partner in the elegant Quilted Giraffe
that was itself a revolution in redefining the way we
think and embrace American food today. And Robert
Ransom, scion of one of the Hudson Valley's "best
efforts so far," Rivendell winery. Susan's Barnard
education and heady restaurant background make her
suited to "taking New York State wines over the fashion
barrier" while Rob Ransom's experience as the marketing
manager and cellarman in family winemaking provides for
an experienced hand with managing their product lines as
well as graphic design and "look" of the attractive
Vintage New York space.
Vintage New York operates under
the laws of a New York winery and the state of New York
has been generous to anyone who wants to plunge into
wine growing and winemaking. To help out they've removed
the standard wine and liquor retailing shackles for
winery tasting and sales rooms. In a New York winery
tasting room you can taste all the wines you want and
buy food and water. And you can do it seven days a week.
The pair of New York state
oenophiles struck their plan in January of 1998 and,
after spending a year searching for suitable space, put
together the impossible, a friendly and co-operative
trio of landlord, architects and building contractor.
The results are warmly apparent in the renovated space
on the northeast corner of Broome and Wooster down SoHo
way, achieving their goal of "putting New York wines in
it lifestyle environment." Upon entering your eyes rise
from the attractive display of 150 racked wines, through
a variety of intriguing accessories and packaged foods
to the upstairs tasting bar. This is where you want to
be eventually. After whetting your appetite looking for
Finger Lake Rieslings, Pinot Noirs and Long Island's
best and hard to find reds and whites, just to scratch
the surface, you can mount the stairs to this relative
paradise where all wines are available for tasting,
There is a tasting fee but it's cheerfully refunded when
you purchase $50 or more.
Plans are already afoot for a
paired 'meal of the day and wine offering' in
conjunction with the neighborhood Gourmet Garage, as
well as three Saturday events in the Fall that will
match Manhattan chefs with winemakers from Long Island,
the Finger Lakes and the Hudson Valley. An attractive
space downstairs will be used for classes as well as
catered parties around New York State wines.
Reaching out beyond their store
location there's a web site in development and Gault
Communications will handle their press releases and
targeted mailings. The best way to keep track of their
progress is to contact the store at 212-226-9463 and
since they're open 7 days a week 11 a.m. to 9 p.m.
you're likely to find an answer just about anytime. If
you're living outside Manhattan there's a chance you may
see them in your borough sometime in the future if they
are able to realize plans to set up additional shops.
When asked about impressions
they've had so far, Susan volunteered that she was
impressed with the number of people who moved to
Manhattan originally from Up State, now very happy to
find the wines they had enjoyed when living there.
There's also a strong interest in Riesling and Pinot
Noir amongst Manhattanites.
What's in the future for New
York State's wineries? Susan sees all the regions
attempting to broaden their wine offerings away from
their "traditional" niche reputations. More red
varietals for the Finger Lakes, more white varietals for
Long Island and more of everything and increasing
quality in the Hudson Valley. Erie, up on the far
northwest, continues for the most part in their
traditional hybrid and labrusca dominated wines.
Vintage New York has just become the place to peer into the rich basket of New York State winemaking.